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Channel length can best be defined as which of the following? the individuals involved in gray market business transactions the number of intermediaries between the manufacturer and the...

  1. Channel length can best be defined as which of the following?

    the individuals involved in gray market business transactions

    the number of intermediaries between the manufacturer and the retailer

    the different government departments that charge fees for imports

    the length of time it takes for goods to be developed and manufactured

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Answer #1

the number of intermediaries between the manufacturer and the retailer

The channel length is defined as the number of distributors or other intermediaries that it takes to get the product from the manufacturer and the retailer to the market.

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