Question

Ex plain how Nike visian statense (か, lo r i na inspirat orn and innov a tn on to n and innovathont foure he bratk appnpriate 3 tue and' emohsral level Vislon tatematpraehalders on the

Answer 1

The vision statement of Nike is testimony to its intent to make a meaningful difference to the world of sports by striving to meet the changing needs of athletes and sportsperson from a wide arena of sporting events, thorugh innovation and contonuous improvement so as to meet or exceed the expectations of sportpersons and helping them to excel in their field of sports by enhancing their performance. The company, through offering innovative products, aspires to be ahead of the the competition and gain competitive advantage in the markets it operates in.

The statement carries an emotional appeal with the aspiring athletes and professionals who are assured by the company of that extra edge which is needed to be a winner, through their Nike sports gear, which always inspires them to get ahead, perform and win. The statement is also an assurance for the shareholders, employees of the sustainability of the business through continuous improvement and innovation to always be relevant, ahead and better of the others. Through its statement, the company also reiterates its resolve to be concerned to communities and environment, by using innovation for sustainable business practices.