A buyer for a chain of garden stores is deciding on prices for the chain’s extensive line of potted plants. Management has indicated that the target gross margin for these items should be 40 percent. Last year, markdown reductions amounted to 17 percent of the total dollar sales revenue received from potted plants.
Orchids, cost: $8.75/unit
Chrysanthemums, cost: $3.50/uni
Let the revenue be "X" per unit, This is the price post markdown.
X - Cost = 40% of X
X - 8.75 = 0.40X
0.60 X = 8.75
X = $14.583
We know that X will be reduced by 17%. Let initial price to be set before markdown be Y.
Then, Y - 14.583 / Y = 0.17
0.83 Y = 14.583
Y = $ 17.571. So initial price for Orchids should be $17.571.
Similarly, for Chrysanthemums
Xc - 3.50 = 0.40Xc
Xc = $5.833
Initial price =Yc
Yc -5.833/Yc = 0.17
Yc = $7.03
A buyer for a chain of garden stores is deciding on prices for the chain’s extensive line of potted plants. Management has indicated that the target gross margin for these items should be 40 percent....