Question

Which of the following describes the bias related to why recent and attention-grabbing information colors judgment:

a.	Availability heuristic
B.	Social desirability bias
C.	Demand characteristics
D.	Attention bias
E.	Judgment adjustment

The total % of adults who have started or are running a business tends to be highest among _ economies.

A.	Innovation-driven
b.	Efficiency-driven
C.	Inefficiency-driven
d.	Factor-driven
e.	Derivative-driven

When there is a loose bond with customers, a marketing/distribution channel is _ in nature:

a.	Direct
b.	Automated
c.	Transactional
d.	High touch
e.	Indirect

Considering impact in the business model canvas involves all of the following except:

a.	Channels
b.	Revenue
c.	Customer segment
d.	Value proposition
e.	Cost structure

Answer 1

1. Technique for demonstrating attentional bias is the modified stroop color task. This task requires subjects to name the color of a word while ignoring the meaning of that word. Hence, correct option is D (Attention bas).

2. Innovation-driven economies are the most developed. In this phase, businesses are more knowledge-intensive, and the service sector expands. Hence, the total % of adults who have started or are running a business tends to be highest among Innovation-driven economies. Hence, correct option is A.

3. In case of indirect distribution channel there is no direct interaction between customer and the company and hence they are loosely bonded. Therefore, correct option is E.

4. The critical components of Business Canvas are revenue streams, customer segment, value proposition and cost structure, Hence, the correct option is A.