Question

For each scenario, please state if it’s primary or secondary data. I do not know which ones are right or wrong, I got an 87.5% on this attempt.

Thanks in advance!

Noting the popularity of reality and competition television shows such as Survivor on CBS, The Voice on NBC, and The Bachelor on ABC, Netflix would like to create an ori offerings. Netflix executives are unsure which type of show would appeal to Netfix subscribers-a dating show, skll-based competition, or something else? Please help re collected as primary or secondary. Video recordings of focus groups Netflx conducted in three of the company's largest markets primary Viewership statistics for nature- and survival-type documentaries currently on . Demographic information for Netflix subscribers secondary Netflik econdary Survey results from a brief e-mail survey sent to Netflx subscribers asking about reality and competition show preferences primary Netflix has expanded its subscription streaming service to Canada, France, Mexico, and Japan. The company would like to expand to China and needs to conduct market research there in order to determine the appropriate subscription fee and best type of programming for Chinese consumers. Please help researchers classify the data they have collected as primary or secondary . Chinese income, education level, and population data from the World Bank secendary Results from the Chinese Marketing and Media Study collected from Sinomenitor, a media software and data integration supplier secendery Demographic information from the National Bureau of Statistics of China secondary 500 personal interview results collected by Netflx researchers in Shanghal primar As the single largest suppler of criginal kids content, Nelix CEo Rted Hastings i would offer unlimited game play on more than 20 games. By partnering with companies like Namco and s considering expanding the company's offerings to include video games. For an additional per-month subscription fee, Atari, Netflox could offer classics such as Pac-Man, Pole Position, Centipede, and Space Invaders Netflix chers have gathered some information to assist in this decision. Classity the data they have colected as primary or secondary children's profiles on Netix econdary Demographic information for subscribers with interview data from self-proclaimed "gamers" interviewed at a local video game store Personal i Demographic information for video game players from Gamer Newa, an Industry publikation Observation data from an arcade near Netflix headquarters in Los Gatos,California rimary industry publkcation s Executives at Netfix are reviewing the company's first quarter results. Profits have remained mostly flat from the previous quarter, but executives are more concerned about declining viewership statistics They are fearful that if this number continues to decline, Netfix customers may cancel their subscriptions Execuitives have tasked the Netfix marketers with the job of determining what has caused the declne in viewership. Classify the following information as primary or secondary data Netflix subscription and viewership data from the last four quartersecondery Resuits from an e-mail survey sent to Netflix subscribers who had declining viewership rates Results from prevo shy compiled exit surveys, sent to Neet custom Data from Nielsen's television rating report, published monthly secondary toca cel their subscriptors · *

Answer 1

There are two mistakes

12 th & 15th are wrong.

12 th, observation data from an arcade near Netflix HQ

it's a secondary data , as data has already been compiled, & it's not a fresh first hand collected data, the already collected data has been referred.

15th , previously compiled data is not a fresh collected data,hence it's not primary data, it's a secondary data

Primary data is currently collected raw data, where as secondary data is collected in past, which is referred for current analysis

So 1) primary

2 secondary

3 secondary

4 primary

5 secondary

6 secondary

7 secondary

8 primary

9 secondary

10 primary

11 secondary

12 secondary13) secondary

14 primary

15 secondary

16 secondary