Question

Below is a SWOT Analysis for the company Skechers U.S.A, Inc.. From this analysis, complete a TOWS Matrix. Please provide a chart like the one below as well as an explanation for each one. For example, for the first strength (a wide geographical presence) you could say "a large supplier network allows Skechers to provide consumers with efficient services and effectively manage competitive challenges within the marketplace".

Strengths	Weaknesses
A wide geographical presence High profit margins Different customer segments being served by different product lines Innovation Leadership position within the marketplace New product mix success	Skechers low investments in customer services Niche markets Business Model Low loyalty among suppliers Decreasing market share High employee turnover
Opportunities	Threats
Local collaboration Rapid economic expansion Customers switching to high-end products Enhanced technological innovations Expanding online presence Increasing the customer base of lower segments	Shortage of skilled HR Changing demographics Product commoditization Competitors closing the gap of product development Increasing technological expertise of local businesses Political environment changes

The TOWS Matrix:

Opportunities/Strengths	Opportunities/Weaknesses
1-6	1-6
Threats/Strengths	Threats/Weaknesses
1-6	1-6

Answer 1

Opportunities/Strengths	Opportunities/Weaknesses
Vast geographical presence would complement the efforts to expand online presence in terms of Self Pickup services, warehousing, etc High Profit margins provides us with the flexibility to increase bottomline and develop products for the lower segment Economic expansion would greatly support the innovation initiatives Past success in product launches ensures successful launch of products for lower segment of customer base Market leadership can be used to establish strong collaboration with local players. Continuous innovations can be utilized to make customer switch-overs to high end products	Local Collaborations will ease out the investment requirements in customer services Market shares can be regulated and improved using the means of online portals and e-commerce websites Employee turnover can be improved by providing monetary benefits to the employees. The economic burden of these benefits would be taken care by synchronized economic expansions Technological innovations can be utilized to curate the business model and thus improving its efficiency. Opportunities of having customer switch-overs assures continuous growth in the niche market customer base. Low loyalty in suppliers can be countered by reducing dependency on a single suppliers by maintaining a wide pool of suppliers through local collaboration
Threats/Strengths	Threats/Weaknesses
Continuous innovation should be undertaken to prevent product commoditization The monetary buffers provided by high profit margins should be utilized to hire required HR resources Market leadership should be utilized by means of supplier contracts, promotional campaigns, etc to stay above the local competitors New product mixes should be released periodically to prevent competitors from achieving parity with ourselves Geographical presence should be used to tap out inference about the present demographics and thus assisting us with the strategy formulation Market leadership should be used to put ourselves in the positive side of the changing political environment.	Loyalty amongst the suppliers should be enhanced to counter the threat of local competitors The niche markets should be devised with enough planning so as to ensure that the changing demographics doesn't affect its applicability Competent HR resources should be hired to improve the employee turnover quotient New market should be developed to sustain a desired level of market share and thus imbibe immunity to any political change The business model needs to be evaluated and regulated as per its appropriateness with respect to product demands, competitors and target customer base Appropriate investments should be made to adhere to the required level of customer services in a continuously changing demographic setup.

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