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one of the marketing characteristic of packaging is to drive association created by advertising into the consumer mind....

one of the marketing characteristic of packaging is to drive association created by advertising into the consumer mind. Discuss specifically what this means, using several marketplace illustrations to support your explaination.

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Answer #1

Packaging is a key of success in the marketing management. Packaging is a key way to promote the product in the market place. Packaging helps in protecting the product from damage in best possible manner. There are various benefit associated with Packaging such as :

  • Provide proper protection when the product has been purchased.
  • Packaging provide information about product content in detail and systematic information has been provided to them in a systematic and logical manner.
  • Packaging display about the product in detail and proper information about the product has been given in systematic manner.
  • Packaging helps outdoor customer about information of product in systematic and logical manner. Example : Imported product packaging create advertising about its product in a systematic manner.
  • Packaging helps in advertising and promotion of sales techniques.
  • Coca cola company packed there product in such a way that it is convenient and availability of product in logical manner.
  • Packaging create image of the product in systematic manner.
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