Question

Demographics Assignment.

Pick two print magazines online magazines are not acceptable that are targeted toward consumers in different groups in any one of the demographic categories listed below.

For example, select a magazine that is targeted towards Baby Boomers and a magazine that is targeted towards young children (two age groups), or a magazine targeted towards males and a magazine targeted towards females (two gender groups). You may need to do some research to find two magazines that you can use!

1. Income groups
2. Age groups
3. Occupation groups
4. Ethnic groups
5. Gender goups

(1) Name and describe the two magazines – which demographic category and groups within the category are they targeting?

(2) Analyze and describe: (a) the differences and similarities in the types of products advertised across the two magazines, and (b) the differences and similarities in the characteristics of the ads (how do they look, how are they selling, the visuals, language used, etc…) across the two magazines.

Answer 1

1. For Baby Boomers , demographic category is for new born babies, till they are getting mastered for walking.

For Young children, target here would be teenagers or the school going children upto the stage of puberity

For male category, target category would be the adult males

For female category, target category would be the adult females.

2. a) Issues regarding two magazines would be quite different as the problems faced by both the categories are different

Eg products like Huggies, Dipper, sanitory napkins for young children

Similarities will be type of product where the choices coincide

b) Differences in the AD will be due to the specific issues problems faced by the specific cattegory.

Similarities will be innocence hitting for both the categories by children.