Question

Question 1 View Policies Current Attempt in Progress How many factors make up the marketing environment? 3 0 1 eTextbook and Media Question 2 View Policies Current Attempt in Progress The micro-environment is sometimes referred to as the internal environment True False eTextbook and Media t Question 3 View Policies Current Attempt in Progress Which element would be categorized in the for managers at Ben& Jerry Population trends Cultural beliefs Legal repulations Ingredients eTextbook and Media Question4 View Policies Current Attempt in Progress Which term best describes a collection of buyers and selles interested in making simlar or related exchanges Mature Economy Developing Economy e Textbook and Media Question 5 View Policles Current Attempt in Progress Which term best desoribes a market having relatvely Established Markets Evolving Markets Federal Trade Commission (FTC e Textbook and Media Question 6 View Policles Current Attempt in Progress Which term best describes a market that is changing rapidly and does not have stable competitors or customers? Federal Trade Commission (FTC Evolving Markets Established Markets eTextbook and Media Question 7 View Policles Current Attempt in Progress Which term is most applicable to couples living in households as unmarried partners? Resellers End consumers Cohabitation Publics eTextbook and Media Question8 View Policies Current Attempt in Progress Which of the following will increase sustainability? Burning coal for power Using solar power Using all plastic products NOT having recycling bins eTextbook and Media Send to Question 9 View Policles t are these employers focusing Social/Cultural Question 10 View Policies Current Attempt in Progress Which term best describes the combinations of controllable and uncontrollable forces that affect a marketing decision? Marketing intermediaries Micro-Environment Market Share Marketing Environment eTextbook and Media Question 11 View Policies Current Attempt in Progress Which term best describes the most important micro-environment element, the opposite partner in an exchange? Customer Competitor Suppliers Company eTextbook and Media Question 12 View Policies Current Attempt in Progress Which term best describes anything in the environment that directly affects or is directly affected by the marketing manager's decision Market Mature Economy Micro-environment e Textbook and Media

Answer 1

How many factors make up the marketing environment?

3

They are internal factors, macro environment, and micro environment.

The micro-environment is sometimes referred to as the internal environment

True

Micro environment is also the internal environment as it refers to the environment that is under the control of the organization

Which element would be categorized in the micro-environment for managers at Ben & Jerry’s?

Population trends

Population trends are customer attributes and they are part of the micro-environment.

Which term best describes a collection of buyers and sellers interest in making similar or related exchanges?

Market

Market is a collection of buyers and sellers.