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Pepsi 27 points Coca-Cola 42.5 eBook Print References Dr Pepper Snapple Group 17.3 Others 9.2 Royal Crown 4.0 Instructions: R
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Answer #1

The four firm concentration ratio in this industry is 27+42.5+17.3+4 = 90.8

If Dr Pepper Snapple splitssplits into two equal sizes, then the 4 firm concentration ration will be 27+42.5+8.65+8.65 = 86.8 (The new concentration ratio after splitting)

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