Answer
a)
the formula is:
the elasticity is -0.5
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b)
Converting the demand curve to the inverse demand curve
Q=120-4P
4P=120-Q
P=30-0.25Q
MR=30-0.5 Q ................ An MR curve is double sloped than an inverse linear demand curve
the total revenue is maximum when the MR=0
30-0.5Q=0
0.5Q=30
Q=60 units
P=30-0.25*60
P=$15
the revenue is maximum at P=15 and Q=60
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c)
Q=120-4P
P=12 then Q=120-4*12=72
MR=30-0.5Q=30-0.5*72=-6
the MR is -$12
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