Question

4. Identify the elements of a tactical marketing plan for a new kind of cola Along with consumer-goods names like Nike or Coca Cola, the world's most valuable brands include high- tech representatives such as Intel, Hewlett-Packard, IBM, and Microssoft. Describe the attributes of a strong high-tech brand.

Answer 1

The elements of a tactical marketing plan for a new kind of cola would be:

1. Segmentation: Identification of target customers for the new cola. This includes segmentation through, age group, demographic factors etc.
2. Growth through bundling: Deciding on bundling of cola with existing products and marketing the combo as a value based item. Ramping up the production plan based on growth forecasts in sales due to bundling.
3. Branding: Branding the new Cola with cues that refers to the newly released product. With existing product in the market, it is important to have cues directly assigned with the product that gives it a distinct identity.

The attributes of a strong High Tech brand are as follows:

1. Value Proposition: The verifiable, objective and strong value that brand provides to its customers through its products.
2. Consistency: Consistent in quality time and over again. Never letting customer satisfaction index through inferior quality issues.
3. Innovation: Consistent in innovation and introducing products with passion and vigor to its customers, which have direct problem solving abilities.