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Question 18 (1 point) If for every $1 in sales, Acme Corporation has $0.85 in variable costs, then a marketing campaign that

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Answer #1

Answer:

Correct answer is:

$333,333

Explanation:

Given:

For every $1 in sales, Acme Corporation has $0.85 in variable cost.

Hence:

Contribution margin ratio = (1 - 0.85) / 1 * 100 = 15%

Marketing cost to be incurred = $25,000

ROMI required = 100%

Target incremental income required = 25000 * 100% = $25,000

Hence:

Incremental revenue required to achieve 100% ROMI = (Incremental fixed cost + Incremental income) / Contribution margin ratio

= (25000 + 25000) / 15%

= $333,333.33

Hence option C is correct and other options A, B, D and E are incorrect.

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