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Accessibility Thrift Thrift Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 5,108 Andrews 5,108 270% Baldwin Next Years Segment Growth Rate 11.0% Chester Thrift Customer Buying Criteria 1. Price 2. Reliability 3. Ideal Position 4. Age Expectations $14.00 26.00 MTBF 14000-20000 Pfmn 7.5 Size 12.5 Ideal Age-3.0 Importance 55% 20% 15% 10% Digby 096 20% 40% 60% 80% 100% Perceptual Map for Thrift Segment Perceptual map (at end of this year Actual vs Potential Market Share 2017 Thrift 50% 30% 20% 1096 096 Actual Potential 10 11 12 13 14 15 16 17 18 19 20Top Products in Thrift Segment Units Market Sold to Revision Seg Cust. Cust. Dec. Access- Cust. bilty Survey Stock Pfmn Size List Age ProoAware- Name Share Bit Bell Cell Art City Sales Budget $800 $1,000 $1,000 $2,000 $1,000 $600 $600 Date 28% 1,406 12/19/2017 23% 1,188 12/11/2017 6/28/2018 4/13/2015 11/30/2017 12/3/2017 Out Coord Coord Price MTBF Dec.31 Budget ness 8.0 12.0 $19.00 17000 2.56 $1,050 63% 7.8 12.2 $19.00 17000 2.76 $1,050 63% 7.0 13.0 $20.00 14000 3.46 $950 52% 6.7 13.3 $26.00 20000 5.11 $1,200 79% 9.6 10.4 $22.00 16000 1.17 $950 52% 10.4 9.2 $27.00 18000 1.21 $1,050 62% 11.1 9.7 $28.00 20000 1.25 $1,050 63% 62% 62% 63% 74% 63% 62% 62% 30 31 18 13 6 20% 1,036 842 514 72 16% 10% Boat Buzz COMP-XMR INQUIRER 1% 1% 48 11/19/2017 0 Page 5

Demand is created through meeting customer buying criteria, credit terms, awareness (promotion) and accessibility (distribution). According to the Thrift segment's customers, which of these products was the most competitive at the end of last year? Select: 1 Ant Bell Bit City

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Answer #1

Answer is Bell (which is Option B)

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Explanation:

In the given case the product that has the highest Dec. Cust. Survey score will be treated as most competitive at the end of last year. Based on the information provided in the "Top Products in Thrift Segment" table, we can conclude that Bell has highest score for Dec. Cust. Survey score which stands at 31.

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