Question

In sparsely populated geographic regions, companies may have a virtual monopoly because of the lack of alternatives available to customers. In these situations, some companies may charge high prices that are not supported by the value provided to customers. This pricing strategy may also increase the likelihood that customers will switch providers if alternatives were available. These customers may be referred to as...

A. star customers

B. vulnerable customers

C. lost causes

D. free riders

E. dealers

Answer 1

The correct answer is option B i.e. vulnerable customers are the customers referred in the question

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