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Question 14 (1 point) The parity pricing approach involves setting a product price so that it is just below the price set by competitors setting a product price so that it is just above the price set by competitors setting a product price so that it is equal with the price set by competitors setting a product price so that it is always double the price of the lowest pri competitor
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Answer #1

Solution: setting a product price so that it is equal with the price set by competitors

Explanation: Parity pricing suggests the same price as that of the biggest rivals; Premium pricing suggests the price to be a little higher, often accounting the fact the good has additional features unlike competitor’s product; Discount pricing suggests the price is a little lower when the good lacks features that competitor’s product has.

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