Solution: setting a product price so that it is equal with the price set by competitors
Explanation: Parity pricing suggests the same price as that of the biggest rivals; Premium pricing suggests the price to be a little higher, often accounting the fact the good has additional features unlike competitor’s product; Discount pricing suggests the price is a little lower when the good lacks features that competitor’s product has.
Question 14 (1 point) The parity pricing approach involves setting a product price so that it...
Question 11 (1 point) Which of the following is correct regarding the market pricing method of price setting? A key consideration when doing market pricing is to determine what percent above cost the price will be. The market pricing method is often ineffective for new technology products where customers lack understanding of the product. Market pricing relies on evaluating what competitors are charging in the market in order to set price. Break-even pricing falls within the market pricing method.
Question 7 (1 point) When setting price, marketers must understand customer pricing level beyond which customers may be less likely to purchase a product. . which is the price floor price preference price point price ceiling
Question 13 (1 point) A retailer uses a markup-on-selling-price approach to setting retail prices. If the retailer purchases a product from a supplier for $10 and uses a 25% markup-on- selling-price then the final retail price for the product is: $15.00 $12.50 $40.00 $13.33
36) When a monopolist sells the same product at different prices and the prices are not related to cost differences, we have B) price differentiation. D) monopoly pricing A) price discrimination C) marginal cost pricing. 37) 37) Monopolies misallocate resources because A) price does not equal marginal cost B) profits are usually positive. C) marginal cost does not equal average total cost. D) price does not equal average total cost. 38) 38) Which of the following assumptions is true about...
Ken: Thanks for coming everyone. This is our price setting meeting for the launch of the new K-J Game Box next year. By way of background, on average our competitors have a unit cost of around $50. When they first launched, they sold the units to retailers at around $350, hence a $300 margin. The retailers then sold the product to their customers at around $700. And, as we know, those same competitive products are now sold into retailers at...
Suppose a monopolist is able to charge each customer a price equal to that customer’s willingness-to-pay for the product. Then the monopolist is engaging inQuestion options:1) arbitrage pricing.2) voodoo economics.3) perfect price discrimination.4) marginal cost pricing.
1. Marginal cost pricing means that a firm charges Group of answer choices A price that is marginally lower than the average total cost of production. Any price as long as average total cost is greater than marginal cost. A price that is marginally higher than the average total cost of production A price that is equal to the marginal cost of production. 2. If the government wants a natural monopolist to achieve allocative efficiency, the government should Group of...
1. Tidewater Company uses the product cost concept of applying the cost-plus approach to product pricing. The cost and expenses of producing and selling 50,000 units of Product K are as follows: Variable costs: Direct materials $5.00 Direct labor 8.50 Factory overhead 2.50 Selling and administrative expenses 1.00 Total $17.00 Fixed costs: Factory overhead $50,000 Selling and administrative expenses 34,000 2. Tidewater desires a profit equal to a 10% rate of return on invested assets of $1,285,000. a. Determine the...
Question 15 (1 point) In an auction pricing situation, a marketer cannot control what the final price of their product will be, however, they can control what the minimum price will be by establishing a: reserve price reverse price loss leader price reference price
Question 3 (10 Marks) a) The government is currently considering setting a maximum price (price ceiling) for basic goods to ensure that people can get access to these goods at this current time. Fully explain your answer and also use a single diagram to demonstrate the likely outcomes of this policy if the maximum price is set: 1. Below the current free market price 2. Above the current free market price 3. At the current free market price