1) Since Leisure car rentals and corporate car rentals has good revenues and great growth rate and potential for growth in the future, they are classified as STARS
Insurance add-ons had robust revenues but had lower growth potential. While refuelling segment has neither good revenues nor any exceptional growth potential.
Misc accessories was growing good but had lower revenues.
2) As a marketing manager, we may try and divest the segment of refuelling and invest the fund made available to the STAR segment.
This chapter introduces several tools for marketing planning. The BCG matrix (p. 30) typically reflects market...
As a digital retailer,how does alibaba provide value to Chinese consumers ? whit sets of values are unique to the chinese market? Given that alibaba does not own or distribute any of the merchandise exchanged on its sites, describes what factors had to develop for the company to succeed. Analyze Alibaba's business model relative to all the different forms of digital and online marketing covered in this chapter. Can alibaba succeed in countries outside of China? Why or why not?...
I need Summary of this Paper i dont need long summary i need What methodology they used , what is the purpose of this paper and some conclusions and contributes of this paper. I need this for my Finishing Project so i need this ASAP please ( IN 1-2-3 HOURS PLEASE !!!) Budgetary Policy and Economic Growth Errol D'Souza The share of capital expenditures in government expenditures has been slipping and the tax reforms have not yet improved the income...
second attempt. need asap please 2-4 sentences summarizing the article 4 interesting quotes from the article and 4 points explaining each quote In the first few years of the new millennium, at the height of the boom in the offshore call-center business, Tata Consultancy Services, the Indian technology-services giant, made the counterintuitive decision to divest its call-center operations. Why? Because although outsourced call centers were a fast-growing piece of its current business, TCS’s leadership had come to believe that they...