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You are pitching a marketing proposal to a company that sells electronic equipment. For a particular product line, their curr

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Answer #1

Fixed costs remain constant during the relevant range

Hence, increase in operating income will be equal to increase in contribution margin less additional cost

= (20-9)*350 -3000

= $850

ROI = Operating Income/Investment

= 850/3000

= 28.33%

Maximum Charge = $3850- 12%*3000 = $3,490

CM Ratio = Contribution Margin/Sales

= 11/20

= 55%

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