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Why would a decrease in cash flow from operating activities alone would not a be a...

Why would a decrease in cash flow from operating activities alone would not a be a huge problem but it is a huge problem if there is a decrease in both net earnings and cash flow from operations.

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If the company has increase in net earnings but a decrease in cash flow operations, then it is not a huge problem for the company because it simply means that the company has earned profits during the year but due to certain conditions, it hasn't realised them in cash. For example, there is drastic increase in balance of accounts receivable at the end of given period as compared to the end of the previous period, it means that the company has made enough sales in the period but the customers hasn't paid for them in the current period, hence there is decrease in cash flow operations. This situation is simply cash shortage for the company which is small problem because it shall only affect the working capital management of the company. But overall the company has earned profits in the given period, it means its long term future is secure.

But on the other hand, if the company has decrease in both net earnings and cash flow operations, then it is a huge problem for the company. Because it means that the company is in losses and there is danger on the long term existence of the company.

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