Question

Burger King, a popular chain of fast-food restaurants, offers an official Burger King Kids’ Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Burger King offer?

	A.	Trade allowance
	B.	Push money
	C.	Rebate
	D.	Premium

Personal selling is more important than advertising and sales promotion if the products being sold

	A.	are standardized.
	B.	have many consumers.
	C.	have a low value.
	D.	are technically complex.

A step in the selling process that concerned with identifying firms and people most likely to buy the seller’s offerings is called _______________.

	A.	lead generation
	B.	lead qualification
	C.	preapproach
	D.	needs assessment

Answer 1

The correct option is :

D.Premium

A is incorrect because in trade allowance there is a short term discount offered

B is incorrect because in push money the retailers or distributers are incentivized to display products prominently to stimulate the sales.

C is incorrect because A Rebate is a type of discount after the money has been paid for a product. For example cash backs.

Personal selling is more important than advertising and sales promotion if the products being sold are:

D. Technically Complex

A step in the selling process that concerned with identifying firms and people most likely to buy the seller’s offerings is called needs assessment