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Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $40 per unit. Variable expenses are $20.00
Reg 1 Reg 2 Rega Reg 3 Req3 Reg 4A REGAA REG 4B Req 5A REG SA Req 5B Reg 6 The sales manager is convinced that a 14% reductio
Reg 1 Reg 2 Reg 3 Reg 4A Reg 48 Reg 5A Reg 5B Reg 6 The sales manager is convinced that a 14% reduction in the selling price,
Reg 1 Reg 2 Reg 3 Req 4A Reg 4B Req 5A Reg 5B Reg 6 The president does not want to change the selling price. Instead, he want
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Answer #1

1.

CM ratio 50 %

CM ratio = $ ( 40 - 20 ) / $ 40 = 50 %.

5A.

Net Operating Income ( loss) $ 281,000

New selling price = $ 40 - 14 % = $ 34.40.

Projected sales volume = 28,000 x 1.25 = 35,000

Total sales revenue = 35,000 x $ 34.40 = $ 1,204,000

Net operating income ( loss ) = $ 1,204,000 - $ ( 35,000 x 20 ) - $ ( 160,000 + 63,000) = $ 281,000

5B.

Increase ( decrease) to net operating income - $119,000

6.

The amount by which advertising can be increased $ 73,500

Expected sales volume = 28,000 x 1.25 = 35,000

Expected sales revenue = 35,000 x $ 40 = $ 1,400,000

Variable cost = 35,000 x $ 21.90 = $ 766,500

Contribution margin = $ 1,400,000 - $ 766,500 = $ 633,500.

Total fixed cost that can be afforded = $ 633,500 - $ 400,000 = $ 233,500

Increase in fixed cost that can be afforded = $ 233,500 - $ 160,000 = $ 73,500.

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