Question

3) Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet site which you will advertise on late night television. You are also hoping to pbtain free publicity in men's fashion magazines. You are planning to sell a 16-ounce bottle for RM59. 90 plus RM9.00 shipping and handling Using the information provided, identify each element of your marketing mix. (10 marks) a. Identify the target market for your shampoo. (8 marks) (8 marks) b. How can you use relationship marketing to increase sales?

Answer 1

a) Target marketing is the exploring market avenues by a company for its products and services. Here company is searching market for its new herbal shampoo that prevents hair loss. Herbal shampoo and oil products do not have any side effects on human body and it nourishes hairs of people and also prevent hair fall to a great extent. As the company is planning to sell 16-ounce bottle for RM 59.90 excluding shipping and handling charge of RM9.00, the target market here is Malaysia. The target people are adult men who are facing frequent hair fall problem and wants to prevent hair fall using an effective hair fall prevention and hair nourishing shampoo. RM is the currency used in Malaysia.

b) Relationship marketing is focusing on customer relationship with company and long term associations of customers with company. The relationship marketing strategy helps a company in building long term loyalty and faiths of customers towards products and services of the company. . It also help a company to reduce its overall costs on marketing and advertisement as company is able to understand long term expectations of customers and devise new strategies to fulfill the customers' demands and maximize overall sales. The marketing company can also use relationship marketing strategy to build long term relationship with customers in Malaysia and boost sales of its herbal shampoo in the target market. With internet marketing compaigns, the company can also try to maximize sales of its herbal shampoo in other countries of the world.