Question

Bank of America SWOT

Answer 1

Strengths of Bank of America

1. Large Scale of operations

2. Strategic acquisition of Merrill Lynch

3. Big businesses

Weakness of Bank of America

1. Does not focus on countries other than America

2. High interest rates

3. Wiki leaks scandal of 2010/11 which dented the brand image

Opportunities for Bank of America

1. Focus on countries outside USA.

2. More scope for acquisition

3. Technology and Product development

Threats for Bank of America

1. Strict and stringent rules and regulations

2. Rivals like Citibank and JP Morgan

3 Changing global financial world which newer products/services.