Question

Offensive IT vs. Defensive IT Class, in your own words, what is the difference between Offensive IT and Defensive IT?

Answer 1

Answer:

In a competitive business environment it is imperative for any organisation to have a vigil to ensure that its competitive position is maintained and continuous trust should be there to improve upon its business so as to earn name, fame and in turn profit. Every organisation operates in an environment that is subject to constant change. Hence, unless an organisation adapts itself to the changing environment, success can not be guaranteed.

In view of the above, in order to earn name, fame and in turn profit, organisations adopts the normally following type of marketing strategies

a) Offensive

b) Defensive

a) Offensive strategies - In this type of strategies organisation try to penetrate in one's established business by adopting various method so as to market and sell its product by the adopting the following

1) Attractive advertisement of the new introduction of the new product.

2) Detailing of the new product thereby try to establish the more beneficial than the similar type of the product available in the market.

3) Introduction of new product with improved features with a low price.

4) Delivery of the product at the door steps of the customer.

5) Introduction of exchange offer.

6) Introduction of various type of credit schemes.

7) Taking over of the small business group operating in the same place there by increasing strength for aggressive marketing of the new product.  

b) Defensive strategies - In this type of strategies, organisation try to maintain its already adopted and established polices and try to improve and further strengthen it so that it can stay in the market by adopting the following

1) Taking location advantages i.e. nearness to the sources of raw material, nearness of location of end users etc. which in turn reduces the production cost and thereby reducing the selling price of the product.

2) Buy-back arrangements.

3) Establishing further good network with dealers and distributors.

4) Engaging professional to management team

5) Maximum capacity utilization

6) Introduction of new advance technology which in turn reduces production cost

7) Taking advantage of relaxation in Government procedures and introduction of new policies which can be implemented very fast than the new player in the market.

8) Providing further instant services.

9) Extending the guarantee or warranty as applicable.

10) In case if it is found that the new player has already started gaining the market substantially, more focus made by the organisation for marketing its product in other place, country etc.