Coca Cola and Nestlé are two firms that have benefited from the use of: the global strategy option. the international strategy option. the multidomestic strategy option. the transnational strategy option. the maquiladora system in Europe. | ||||||
The transnational strategy option. | Correct | |||||
Transnational Strategy Such a firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries.Coca Cola headquarters is situated in Atlanta Georgia, USA and it sells nearly 400 different products in more than 200 different countries. Nestle is the second largest FMCG company sells its products in 189 countries and has manufacturing plants in 89 countries around the world. | ||||||
2) | ||||||
Provider | Factor A | Factor B | 75% x Factor A | 25% x FactorB | Total | Scale |
Alpha | 1 | 5 | 0.75 | 1.25 | 2 | 4 |
Beta | 3 | 3 | 2.25 | 0.75 | 3 | 3 |
Gamma | 4 | 1 | 3 | 0.25 | 3.25 | 2 |
Phi | -3 | 1 | -2.25 | 0.25 | -2 | 5 |
Omega | 3 | 5 | 2.25 | 1.25 | 3.5 | 1 |
Omega is the best Provider | ||||||
QUESTION 6 Coca Cola and Nestlé are two firms that have benefited from the use of:...