Question

Chapter 9 Homeworki Saved Sunday Motor Corporation is an Asian automaker, with a 4.5% market share of the U.S. car market. Sunday Motor Corporation is planning to launch the redesigned Santa Barbara, a mid-size crossover SUV, at next year's North American Car Show. The launch of the redesigned Santa Barbara will coincide with an Integrated Marketing Communications (IMC) campaign that includes, among other elements, an announcement ad, followed by a more detailed launch ad, in print and television. The advertising agency working on this IMC campaign, AdNext, is currently in the process of planning and developing television ads for the new Sunday Santa Barbara. 2 10 Once the creative approach, type of appeal, and execution style have been determined, attention turns to creating the actual advertisement. The design and production of advertising messages involve a number of activities, among them writing copy, developing illustrations and other visual elements of the ad, and bringing all of the pieces together to create an effective message. The verbal and visual elements of an ad are part of the tactical considerations in creating print ads and TV commercials. polnts Sunday Motor Corporation is an Asian automaker, with a 4.5% market share of the U.S. car market. Sunday Motor Corporation is planning to launch the redesigned Santa Barbara, a mid-size crossover SUV, at next year's North American Car Show. The launch of the redesigned Santa Barbara will coincide with an Integrated Marketing Communications (IMC) campaign that includes, among other elements, an announcement ad, followed by IMC campaign, AdNext, is currently in the process of planning and developing television ads for the new Sunday Santa Barbara. eBook more detailed launch ad, in print and television. The advertising agency working on this Print Match the following activities with the corresponding stage of the commercial planning and development process for the Sunday Santa Barbara T.V. commercial. References Choosing a production Scripting Location shoot company Cost estimation and Storyboard Extended weekend shoot Casting the commercial timing for the commercial Client/Agency approval Audio/Video mixing Animatic production Editing Commercial Planning Commercial Postproduction Commercial Preproduction Commercial Production Reset

Answer 1

Commercial Planning	Commercial Preproduction	Commercial Production	Commercial Postproduction
Choosing a production company Cost estimation and timing for the commercial	Scripting Storyboard Casting the commercial Animatic production	Location shoot Extended weekend shoot	Editing Audio/video mixing Client/agency approval