Question

3a. Evolution of Advertising (Part 01) Identify the correct era of the various developments described below. Please note that once you complete this part of the question, you will be unable to adjust your answers. N.W.Ayer founded DVRS and First ad in Symbols not words Demarketing starts narrowcasting English Unique selling proposition Decline of newspapers Agency consolidation Marketing by wholesalers Product differentiation Preindustrial Industrial Global Interactive Industrializing Postindustrial Advertising Era

Answer 1

Advertising Era	Advertising Development
Preindustrial	The first ad in English, symbols not words,
Industrializing	N.W. Ayer Founded, Marketing by Wholesalers
Industrial	Agency Consolidation, Product Differentiation
Post-industrial	Demarketing starts, Decline of Newspapers
Global Interactive	Unique Selling Proposition, DVR and Narrowcasting