Homework Answers
1.Sale mix 60:40
Contribution margin of new customers = 60% x $130 = $78
Contribution margin of upgrade customers = 40% x $80 = $32
Total contribution margin per unit = $78 + $32 = $110
Breakeven units = Fixed cost / Contribution margin per unit. = $16,500,000 / $110 = 150,000 units
3.a.Sale mix 40:60
Contribution margin of new customers = 40% x $130 = $52
Contribution margin of upgrade customers = 60% x $80 = $48
Total contribution margin per unit = $52 + $48 = $100
Breakeven units = Fixed cost / Contribution margin per unit. = $16,500,000 / $100 = 165,000 units
3.b.Sale mix 80:20
Contribution margin of new customers = 80% x $130 = $104
Contribution margin of upgrade customers = 20% x $80 = $16
Total contribution margin per unit = $104 + $16 = $120
Breakeven units = Fixed cost / Contribution margin per unit. = $16,500,000 / $120 = 137,500 units
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