Intuit, the maker of TurboTax tax filing software, produces software that prepares federal income tax returns....
Intuit, the maker of TurboTax tax filing software, produces software that prepares federal income tax returns. In addition, it also produces software that prepares various state income tax returns. Why doesn't Intuit just specialize in federal software instead of producing both federal and state tax filing software? Explain your answer with specific reference to cost concepts
Homework Answers
In this case Intuit, the maker of turbo tax filing software is going for horizontal expansion in business. By doing this it will benefit from economies of scale in its business by widening its operations and also savings cost as it can duplicate the software used for federal tax filing and using the same basic procedure and software with relevant modifications for state tax filings.
It will save costs of building a new process for state tax filing as it already has the structure, expertise and procedure for federal tax filings and it can use the same knowledge for widening its line of products.
It can also save cost through the concept of economies of scope by using the same channel in place for advertising and marketing of its federal tax filing for state tax filing and again increase the relevant user base with time to target relevant state tax filing customers.
Also horizontal expansion will help the company increase its consumer base, market share and sales by catering to needs to additional customers who require state tax filing instead of just federal tax filings.
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Intuit, the maker of TurboTax tax filing software, produces
software that prepares federal income tax returns....
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Gabbard and Fink CPA firm leases tax software from BGG Tax Software Company to prepare federal...
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1. Individ uals filing federal income tax returns prior to March 31 received an average refund...
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Individuals filing federal income tax returns prior to March 31 received an average refund of $2763...
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Individuals filing federal income tax returns prior to March 31 received an average refund of $2763 Consider the populat...
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Individuals filing federal income tax returns prior to March 31 received an average refund of $1,057....
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