Advertising and Promotion: An Integrated Marketing Communications Perspective
Edition 10
Advertising and Promotion: An Integrated Marketing Communications Perspective An Integrated Marketing Communications Perspective 10th Edition ; Belch, George E. ; Belch, George ; Belch, Michael A.
ISBN13:9780077512637
ISBN:0077512634
Authors:
George E. Belch, George Belch, Michael A. Belch
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