Advertising and Integrated Brand Promotion

Edition 6

Advertising and Integrated Brand Promotion 6th Edition ; O'Guinn, Thomas ; O'Guinn, Thomas (Thomas O'Guinn) ; O’Guinn, Thomas ; Allen, Chris ; Semenik, Richard J.

ISBN13:9780538473323
ISBN:0538473320
Authors: Thomas O'Guinn, Thomas (Thomas O'Guinn) O'Guinn, Thomas O’Guinn, Chris Allen, Richard J. Semenik