A _____ is a price reduction offered to a consumer, an industrial user, or a marketing...
A _____ is a price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill.
| A. |
cash |
|
| B. |
quantity |
|
| C. |
functinal |
|
| D. |
seasonal |
__________ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.
| A. |
Bait pricing |
|
| B. |
Price bundling |
|
| C. |
Odd-even pricing |
|
| D. |
Leader pricing |
Which statement best defines price fixing?
| A. |
A policy whereby a firm charges a high introductory price, often coupled with heavy promotion |
|
| B. |
A policy whereby a firm charges a relatively low price for a product when it is first rolled |
|
| C. |
An agreement between two or more firms on the price they will charge for a product |
|
| D. |
Charging a price identical to or very close to the competition’s price |
Homework Answers
A. Cash
A. Bait pricing
C. An agreement between two or more firms on the price they will charge for a product
Add Answer to:
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