Identify and explain the generic strategies and supplemetal strategies of Amazon
As the largest online retailer in the world, Amazon’s generic
strategy is based on Michael Porter’s model, which shows the
approach that the organization uses to develop its business amid
tough competition in the online retail market. Amazon uses ‘cost
leadership’ as its generic strategy for competitive advantage –
‘minimization of operational costs’ form the generic competitive
strategy of the Online Retail Giant. Additionally, Amazon’s generic
corporate strategy is a concentric diversification which is based
on leveraging technological capabilities for business success and
following a cost leadership strategy aimed at offering the maximum
value for its customers at the lowest price
Amazon Supplemental strategies involve the business and its value
added services, aggressively, catering minor profit margins or
sometimes the losses for the "rapid growth." Amazon focuses on
keeping the customer happy and customizing products that would
appeal to the customers, few of which include;
- Gift card redemption option for Customers.
- Upgraded shipping for customers & close Shipping
deadlines for Sellers/vendors.
- Festive Offers and discounts.
Identify and explain the generic strategies and supplemetal strategies of Amazon
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