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Identify and explain the generic strategies and supplemetal strategies of Amazon

Identify and explain the generic strategies and supplemetal strategies of Amazon

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As the largest online retailer in the world, Amazon’s generic strategy is based on Michael Porter’s model, which shows the approach that the organization uses to develop its business amid tough competition in the online retail market. Amazon uses ‘cost leadership’ as its generic strategy for competitive advantage – ‘minimization of operational costs’ form the generic competitive strategy of the Online Retail Giant. Additionally, Amazon’s generic corporate strategy is a concentric diversification which is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price
Amazon Supplemental strategies involve the business and its value added services, aggressively, catering minor profit margins or sometimes the losses for the "rapid growth." Amazon focuses on keeping the customer happy and customizing products that would appeal to the customers, few of which include;
-   Gift card redemption option for Customers.
-   Upgraded shipping for customers & close Shipping deadlines for Sellers/vendors.
-   Festive Offers and discounts.

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