Question

I need help with my home work please.

To increase adult immunization rate in the state of New Hampshire, using the parent as the target audience. Answer the following 6 social marketing steps in their category to complete it.

Goal:

7. Motivators: What does your target audience say will make it more likely that they would

do the behavior? Ask them if there is something you can give them, say to them, or

show them that would help them.

Competition:

8. What are the major competing alternative behaviors?

9. What benefits do your audiences associate with these behaviors?

10. What costs do your audiences associate with these behaviors?

Influential others:

11. Relative to the desired behavior, who does your target audience listen to, watch, or look

up to?

12. What do you know about what these midstream audiences are currently saying and

doing regarding the desired behavior?

Answer 1

Question 7:

Target audience are looking at your current customer base, checkout your competition and analyze your base. These target audience sub grouped based on their purpose.

Question 8:

Alternate behavior won't have long term plans. If the person wants to stop any behavior they will focus on competing alternate behavior.

Example:

One is knitting, one is unable to simultaneously pull the ones own hair.

Question 9:

1. It helps to increase the desired behavior

2. It reduces undesired behavior

Question 10

Audience will have specific goals, reach the audience at lower cost and audience will have better skills.

Question 11

1. desired behavior achieved by reinforcing positive behavior and tangible rewards.

2. For desired behavior target audience need positive motivation.

Question 12

1. Mid stream audience are transferring the information with each other.

2. They are acting as a medieval for desired behavior.