Question

I have homework i was answered it .. but i need you to complete my answer to become 1000 words // i need 1000 words please

use your own words, don't copy and paste, don't use handwriting, please. i need your references URL Link please**

Book: Marketing Management

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Q:

DEVELOP A CREATIVE BRIEF

A creative brief is a structured document whose purpose is to communicate quickly and concisely to anyone who might be involved in the creation of promotional materials for a product. The key to making the project a success starts with having a thorough and well-thought-out creative brief. It explains the ins and outs of a project for the creative team, agency, or designer who will be working on it. It is like a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. It will also make the whole process smoother and more efficient, and most likely save your money in the long run.

Assignment Questions:
Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel in Saudi Arabia).
The items below are the subheadings for your creative brief.

1. Describe your company

Provide context and background information on your company to help the designer or creative team get a better understanding of your business. Who are you and what services and/or products do you offer? Include links to your website and any other background material that might be helpful.

2. Explain your objectives

This is the most important part of the brief, and it is essential that you think through your strategy and objectives completely before you get the project underway. Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you are trying to solve? How will you measure success?

3. Define your target audience

Who is your customer? Whom are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them.

4. Identify your competition

Who are your competitors? You may want to include an overview of the competitive landscape and any trends or market conditions affecting your industry. For this project, what are your competitors doing as a point of comparison and as a point of differentiation? For example, if you are refreshing your logo, what types of logos and colors do your competitors use? You can also include a few examples of designs you like or do not like.

5. Include details on the tone, message, and style

The style and tone should be consistent with your brand and will hinge on what the project is, what you are trying to achieve, and what action you want your customers to take. To help inform the messaging and ensure it aligns with your objectives, be sure to include your strategic positioning and the key messages that need to be addressed.

6. Provide the timing

If you have a timeline in mind for your project, include it in the brief. During your kickoff meeting or initial conversations with your designer, make sure to discuss the timeline and agree upon a completion date.

7. Specify your budget

If you have a set budget for the project (which is often the case), include it in the brief and discuss it with your designer. If the designer’s estimate exceeds your budget, talk it over and agree upon realistic expectations, deliverables, and project costs before getting started.

8. List the key stakeholders

If other people on your team or within your organization need to be included in the review process, provide their contact information. You can also include how you would like to receive deliverables and provide feedback. On Up work, the Messages tool makes it easy to communicate and share files.

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This is my answer please complete it to become 1000 words // use your own words, don't copy and paste, don't use handwriting, please. i need your references URL Link please**

Creative Brief - "The Lovers Quarters", Saudi Arabia

Company Background:

The Lovers Quarters is a 4 storey, 20 room hotel in Saudi Arabia. We started in 1997 with just 1 floor and have grown since then. We currently have an infinity pool, a games room, a restaurant and the entire building is Wi-Fi accessible. We specialize in providing home-like stays for couples. We are committed to providing the best homely experience possible for couples.

Objectives:

Create awareness among the demographic and get out brand out there

Target Audience:

• Couple
• Aged 20 and above
• Tourists to Saudi Arabia

Our typical guest is a young couple who is visiting Saudi Arabia on vacation for the first time and wants to have a good time.

Competition:

We are mainly competing against generic hotels (not specific to couples) and hotels who aren't providing a home-like experience

Tone, message, style:

Appealing to millenials

Timeline:

We intend to roll out the advertisements before the tourist season next month

Budget:

$20,000 for print advertisements and digital advertisements

Key Stakeholders:

Bill Mayer, Chief Marketing Officer, The Lovers Quarters

Answer 1

Creative brief for a Saudi Arabia hotel

Company background:

The Paradise quarters is an all inclusive budget friendly hotel in Makkah city of Saudi Arabia providing incredible options for your family or friends get together. This is the place people should come to whenever they are touring Makkah as this is at the heart of the city and close to many famous monuments. You can even book tours from the hotel to these places and even get rooms with direct viewing of one of the greatest Saudi Arabia's tourist attractions.

We offer services like complimentary breakfast buffets, multi-cuisine restaurants, gyms, pools, gaming sections and tour bookings. We have multiple options of rooms for couples, families and even bigger accommodations for larger friend groups so that you feel The Paradise quarters is just a home away from your home. There will be all the luxuries of a hotel along with all the comforts of a home.

Objectives:

The objective of marketing or advertising The Paradise Quarters to improve its visibility and brand awareness so that we can drive the demand of the hotel even in non-peak and non-touring season. Whenever someone is traveling to Makkah for any purpose, The Paradise quarters should on top of their mind recall. Especially we want to drive the international guests, the first time visitors to our hotel by promising them a comfortable homely stay.

Target Audience:

Our target audience are mainly budget travelers and first time visitors to Makkah. We would like to welcome all- family, friends, couples and large business groups- offering them homely stay at budget friendly prices.

Competition:

We are competition against all hotels - luxurious and budget by providing the amenities of both. We want the travelers to opt for a comfortable homely hotel at close premises with the main attractions, offices and restaurants. We want to compete with the other hotels which are not having the location advantage so that even if they provide luxurious amenities or low cost bed and breakfast places , the travelers should pick our hotel due to the facilities and location advantage that we provide.

With the growth of digital marketing, we would also not to concentrate on our competitors which are active in digital space and have collaboration with the third-party travel websites which give them advantage of displaying the name first in the search history for hotels.Since in today's age many travelers prefer an online booking, we want to ensure that our hotel is not behind in the online searches. This advertising and marketing should ensure that The Paradise Quarters should be on top of the search list or encourage the travelers to search hotels using directly our name . The advertising should drive brand loyalty and brand name build-up in both online and offline hotel market to fight the competition.

Luxury hotel chains like Raffles, Hilton , Intercontinental, fight on their brand name and tourists don't mind any price while budget local hotels fight with their networking skills with third party vendors or websites to increase their online and offline presence. The Paradise quarters wants to ensure that any traveler looking for a place in Mekkah should be able to find it on top of hotel searches or the name should ensure a brand recall for a dedicated search by the traveler.

Advertising / Marketing tone, message or style:

The key message of the advertisement should be - Comfort at budget prices like a home away from home. Ensure all amenities of hotel are highlighted saying the customization will be done as per guest to ensure their comfort is a priority. Along with highlighting the fact that hotel location is ideal for reaching any tourist attraction within minutes so that the hotel should be suited for any tourist coming to Makkah.

The tone should appeal so people above 25 years of age who will be traveling as a family, couple or with friends so that we get higher demand occupancy. It should not restrict to attracting pilgrimage tourists but should appeal to anyone traveling for work or pleasure so main attractions and amenities should be highlighted.

The style should appeasing with usage of pleasant colors like gold, cream or even blue family instead of too bright selections as Saudi Arabia mainly attracts tourists on pilgrimage. The colors and pictures should ensure to give a local flavor of Saudi Arabia's ambience. Marketing Priority should be given to attracting families or couples so the advertising should be more in tone for emphasis on comfort, budget and location.

Timeline:

The online advertising should begin within a month as the online presence of our hotel is low and we want to get in the game as fast as possible. Offline marketing using promotional materials should also start before tourist season of pilgrimage month which begins in about 3 months. We would also prefer weekly review discussion meetings so that we can make suggestions and changes before any finalizations and ensure the message and tone of advertising is as per our vision.

Budget:

We have a budget of $20000 so we want to distribute it as $5000 for online advertising and remaining $15000 for print and other offline marketing promotional materials. We are also looking on building partnerships with third-party online and offline travel vendors who can help us promote our hotel and in return we can promote their companies too so the marketing can also be focussed on identifying and building such partnerships.

Key stakeholders:

Bill Mayer (Chief Marketing officer) : Single point of contact for all discussions and requirements. He will be part of all weekly review meetings to ensure the project is coming up as per our vision and goal set.

Clara-COO(Chief Operating officer) : Any clarification or more information on hotel along with access to hotel for better understanding of our offering can be discusses with her.

John -CEO (Chief Executive officer): Any change in budget or main message or tone of advertisement can be discussed with him before making major changes in the final marketing plan.

Any of these stakeholders are always available to clarify the doubts or discuss any major roadblocks in the marketing plan but Bill Mayer can be the first point of contact.