Question

Suppose you already a highway hotel used mostly by daily commuters.

Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel). The items below are the subheadings for your creative brief.

1. Describe your company Provide context and background information on your company to help the designer or creative team get a better understanding of your business. Who are you and what services and/or products do you offer? Include links to your website and any other background material that might be helpful.

2. Explain your objectives This is the most important part of the brief, and it is essential that you think through your strategy and objectives completely before you get the project underway. Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you are trying to solve? How will you measure success?

3. Define your target audience Who is your customer? Whom are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them.

4. Identify your competition Who are your competitors? You may want to include an overview of the competitive landscape and any trends or market conditions affecting your industry. For this project, what are your competitors doing as a point of comparison and as a point of differentiation? For example, if you are refreshing your logo, what types of logos and colors do your competitors use? You can also include a few examples of designs you like or do not like.

5. Include details on the tone, message, and style The style and tone should be consistent with your brand and will hinge on what the project is, what you are trying to achieve, and what action you want your customers to take. To help inform the messaging and ensure it aligns with your objectives, be sure to include your strategic positioning and the key messages that need to be addressed.

6. Provide the timing If you have a timeline in mind for your project, include it in the brief. During your kickoff meeting or initial conversations with your designer, make sure to discuss the timeline and agree upon a completion date

. 7. Specify your budget If you have a set budget for the project (which is often the case), include it in the brief and discuss it with your designer. If the designer’s estimate exceeds your budget, talk it over and agree upon realistic expectations, deliverables, and project costs before getting started.

8. List the key stakeholders If other people on your team or within your organization need to be included in the review process, provide their contact information. You can also include how you would like to receive deliverables and provide feedback. On Up work, the Messages tool makes it easy to communicate and share files.

Answer 1

Answer: The above sets of questions are more likely to come when you are an Entrepreneur and look forward for an expansion using the marketing tools. Each business begins with a reason - to comprehend and put it over a table needs a working. The working is conveyed by utilizing the Operations, making process-stream and SOPs for the association to work and create. Let us understand that we have a Small Hotel and we will plan it out accordingly 1. Describe your company GOYO (Get on your own) is a small chain of Hotel in the business of Hospitality Services from last 7 years in the city. The Hotel was made taking a gander good to go necessity of Daily suburbanites to the city for work and Holiday to meet the pocket sizes. Thename says everything - client pays dependent on the prerequisite and based on the use of the courtesies in their rooms The Hotel looks extravagant however it is very pocket benevolent and rooms are altered. It watches booking approach dependent on forthright installment with the rundown of necessities GOYO services add the facilities similar to other Hotels with an addition of its customization, which make it a choice of every customers and keeps the loyalty with it. We look forward for the expansion of GOYO chain to the other parts of the country using its services and by giving various business associations to its alliances

2. Explain your objectives Objective of this project is same to advertise and market the service to the customers and users With the assistance of Designers and innovativeness - we can give a relook to the Brand and the administrations being advertised. We will bring the idea notoriety and this will assist the clients with saving the weighty sums being paid at the lodging for the unused courtesies and administrations for the voyagers. In another way, this will give loyalty and revenue to the Hotel with same up-gradation facilities to the loyal customers to bring its valuation. Success will be measured with the valuation of the company 3. Define your target audience 3. Target audience is the daily travelers for work and individuals for Holiday. The people who wantto stay safely and with little luxury at less cost will come to the Hotel. This battle will assist us with passing on the message to different urban communities and open Business chances to begin a similar idea over the clients - giving comparative office and capacity to clients. The work explorers are 3 500 ofday by day tenants and the Holiday individuals are 25% of the inhabitants which implies individuals who are stuck and un-purposefully going to the city remain here. This will make a bigger footfall and 100% inhabitance at GOYO. This encourages to the passengers to meet fellow customers and create a business community. It changes a view to stay and enjoy meetings

4. Identify your competition World is full of competition. Every individuals relative, lounges, Big Hotels are our competitors. Everybody has a particular needs and stay inclinations. Somebody wish to spend sumptuously and somebodywish to spare. GOYO is a blend of both giving 1star to 5star office dependent on the experience picked. 5star property is hoping to take the show with most costly conveniences and Branded showcases - with the high pay workers. Though, little inns hope to pick up the 100% inhabitance in the inns giving no civilities and poor administrations. GOYO makes sure to treat everyone as per their package. This will make amenities based on the requirement & Hospitality equal to all. We make sure to go with our theme Get on Your Own - which says ready to use - in the modern world full of technologywe want to make it Handy and ready to use like a Vending Machine.

5. Include details on the tone, message, and style It should be in the mode of DIY, open for all and okay for all. The rhythm should be made of Pure and Natural to touch base Self Reliance. 6. Provide the timing The project should be completed and reach to the masses in 15 months. So, after 16th month with the chain of hotels across the country GOYO becomes the key of all travelers and passengers can travel to any place freely and easily. Every month there will be new location starting and with all locations we look forward to have at least 80% occupancy in next 18 months 7. Specify your budget A particular spending plan is in every case useful for the promoting. We expect to utilize it on month to month premise and with the transformation and reaction we will work and pay According to explicit rules of our organization the financial backing ought to no be over 2% of our present income. 8. List the key stakeholders Forthe approvals ofthe plan and its execution we will create a group and email group. From our consistent with grow and connect different clients for the advancement.