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Stratford Company distributes a lightweight lawn chair that sells for $40 per unit. Variable expenses are $18 per unit, and f

3-a. Refer to the original data. The sales vice-president is convinced that a 15% decrease in the selling price, combined wit

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Answer #1
1 Unit Sales 20,000 units
Sales $40 $8,00,000
Variable expenses $18 $3,60,000
Contribution margin $22 $4,40,000
Fixed expenses $2,20,000
Net operating income $2,20,000
CM Ratio(Contribution margin/Sales) 55%
Breakeven point in sales(Fixed expenses/CM ratio) $4,00,000
Breakeven point in unit(Fixed expenses/CM per unit) 10000 units
2 Incremental no. of units sold($56,000/$40)                                  1,400 units
Incremental sales $56,000
Incremental variable costs(1400*$18) $25,200
Contribution margin $30,800
So the Net operating income should increase by $30,800
3.a Stratford company
Contribution margin Income statement
Propsed
32000 units
Total Per unit
Sales $10,88,000 $34.00
Variable expenses $3,60,000 $11.25
Contribution margin $7,28,000 $22.75
Fixed expenses($220,000+$210,000) $4,30,000
Net operating income $2,98,000
3.b Yes the company should proceed with the change
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