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Problem 12-20 (Essay) Wendys International, Inc, and McDonalds Corporation, two leading fast-food chains, are classified in SIC code 5812-Eating Places. Recent results for each company, along with industry averages, follow. Wendys McDonalds Industry Average Return on assets Return on common stockholders-equity Net income as a percentage of sales 7.7% 11.9 % 7.4% 9.9 % 17.7 % 12.7 % 0.98 6.4 % 14.0 % 2.9 % 0.67 1.04 How do Wendys and McDonalds compare to the industry averages? Based on your analysis, would you consider these two companies to be industry leaders? Why or why not? LINK 10 VIDEO LINK TO VIDEO LINK TO TEXT 10 TEXT

The industry data reported here represent Dun and Bradstreets industry median. Dun and Bradstreet also reports industry norms for the upper quartile (top 25%) of companies in the industry. In the top quartile, return on assets was 15.1%, return on common stockholders equity was 34.7%, and net income as a percentage of sales was 6.1%. Do you think it would be more useful to compare wendys and McDonalds to these upper-quartile industry averages rather than to the median averages, why or why not? LINK TO VIDEO LINK TO VİDEO LINK TO TEXT LINK TO TEXT data based on companies total assets. In the industrys largest reporting companies, the median return on assets was 5.1%, dian debt-to-equity ratio was 0.93. dian return on common stockholders equity was 9.7%, the median net income as a percentage was sales of 3.6%, and the me 2%, and 0.65, respectively. Given that Wendys and McDonalds are among the largest companies in this i The upper quartile values were 8.4% 16.4 5. does this data change your answers to questions c and d? Why or why not? 9:42 PM

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Answer #1

Part 1

Wendy's and McDonald's results show higher rate of returns as compared to the industry average which moves them into leading category. Moreover the combination of higher return on stockholders' equity and a lower debt equity ratio implies the overall financial stability. Lower expenditure on debt also contributes to higher net profits. Overall, all the ratios are favorable and better than industry average. Hence, these companies can certainly be industry leaders

Part 2

Once the individual company's performance is consistently better than the normal industry average, it is significant that the results gets compared to the upper quartile as well. This would help Wendy's and McDonald's to understand the business potential as well as the expectation of stakeholders. If the results are compared with top 25% average, then it is clear that both Wendy's and McDonald's have scope to improve upon the performance in order to climb up the ladder.

Part 3

Basis the data given in this part, it can be said that Wendy's and McDonald's performance is close to the upper quartile values. In this scenario as well, it is suggested that the results are compared with total industry along with the top players.

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