Which of the following identifies an estimated price customers are willing to pay and then computes the cost to be achieved to earn the desired profit.
A) Cost-plus pricing |
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B) Target costing |
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C) Kaizen costing |
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D) Peak-load costing |
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Which of the following identifies an estimated price customers are willing to pay and then computes...
________ value is the price customers would be willing to pay if they perfectly understood the benefits offered, while ________ value is what determines the price they are willing to pay. Select one: a. Objective; perceived b. Perceived; objective c. Objective; quantitative d. Perceived; real Once a company has invested time and money developing a unique new product, to recoup some of the high R&D costs, they will likely use a ________ pricing strategy. Select one: a. skimming b. penetration...
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The value of an offering is defined as: the price consumers are willing to pay for a product. the revenue earned for a product minus its cost to manufacture. the degree to which consumers’ demand for a product is positive. the sum of the tangible and intangible benefits minus the costs to the customers. the degree to which a product can be mass marketed for maximum profit.
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