The value of an offering is defined as: the price consumers are willing to pay for...
The value of an offering is defined as:
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the price consumers are willing to pay for a product. |
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the revenue earned for a product minus its cost to manufacture. |
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the degree to which consumers’ demand for a product is positive. |
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the sum of the tangible and intangible benefits minus the costs to the customers. |
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the degree to which a product can be mass marketed for maximum profit. |
Homework Answers
The value of an offering is defined as:
the sum of the tangible and intangible benefits minus the costs to the customers.
Value is what the business offers as an solution to customers problem. Customers evaluate by comparing benefits with the associated costs. These benefits may be psychological or financial.
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The value of an offering is defined as:
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