Question

To begin, you must decide which part of the marketing mix to focus on first: product, price, promotion, or place. Which is the best starting point for your marketing mix decisions? VP of Marketing: "Remember that each marketing mix decision will have implications for the remaining decisions. Think carefully about which part of the marketing mix to start with, because each one will affect the others."

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Promotion

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Product

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Place

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Price

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Answer #1

Option b product should be the  first focus.

It is important to decide the attribute of the product . The features of the product , the core competency of the product, uniqueness of the product ,etc should be decided first before moving to other marketing mix.

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