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Financial information for continuous improvement The manager of a large semiconductor production department expressed his disdain...

Financial information for continuous improvement The manager of a large semiconductor production department expressed his disdain for the cost information he was presently given:

ZZ9k=Cost variances are useless to me.2 1 don't want to ever have to look at a cost variance, monthly or weekly. Daily, I look at sales dollars, bookings, and on-time delivery (OTD)—the percent of orders on time. Weekly, I look at a variety of quality reports including the outgoing quality control report on items passing the final test before shipment to the customer, in-process quality, and yields. Yield is a good surrogate for cost and quality. Monthly, I do look at the financial reports. I look closely at my fixed expenses and compare these to the budgets, especially on discretionary items like travel and maintenance. I also watch headcount.

But the financial systems still don't tell me where I am wasting money. I expect that if I make operating improvements, costs should go down, but I don't worry about the linkage too much. The organizational dynamics make it difficult to link cause and effect precisely.

Required

Comment on this production manager's assessment of his limited use for financial and cost summaries of performance. For what purposes, if any, are cost and financial friformation helpful to operating people? How should the management accountant deterrnjne the appropriate blend between financial and nonfinancial information for operating people?

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The production managers views on cost information have to be viewed in the context of (a) The objective of the information is to help with continuous improvement and (b) The production manager is in a high tech industry such as semiconductors where obsolescence in technology and product is very high. For producing cost variance reports one has to establish standard costs against which actual costs are measured. Establishing standard costs for mature industries such as steel making where the technologies and processes are relatively stable, is easy In the case of high technology industries where the technologies and products change fast and become irrelevant in short time, standard cost estimation can only be very approximate since there would not be adequate information. In such circumstances, it is only to be expected that the production manager is somewhat skeptical about the value of frequent cost variance analysis Since the industry changes fast it is natural for the production manager to continuously look at orders booked and sales delivered. When the ratio continues to be over one he is reassured that the products he is producing have a rising demand. When the ratio starts falling and goes below one he has to take notice that the products have in the declining phase and new products to be taken up for production. This information is a leading indicator for him to start planning for production of new products.For monitoring continuous improvement of his department two parameters he keeps an eye on regularly are (i) on time delivery and (ii) yields. According to him if he keeps improving his yields, the impact of cost containment would be far greater than any of the other measures he undertakes. He also goes through weekly quality reports such as (a) Items clearing all the quality checks before shipment to a customer (b) in process quality. Improvements in “on time delivery indicate indirectly that his productivity is going up consistent with rising order booking. Needless to add that his marketing colleague would also be happy that the customer orders are being delivered on time Since employees in the semiconductor industry are highly skilled and therefore highly valuable assets, he wants to keep a close eye on headcount. Any large scale attrition would adversely affect his productivity The production manager would like to have information on employee satisfaction and loyalty. In view of the characteristic nature of the industry he may prefer greater allocation for training and development for his department. Cost information such as fixed and variable costs provided to the production manager would motivate him to increase productivity so that his contribution margins increase Improved yields would also lower variable costs so that the overall contribution to profits and overheads increase. Though he looks at monthly reports of fixed costs, information on travel costs and maintenance costs are of low priority for the production manager. The production manager may like to have competitor information on costs and processes that he can benchmark his own performance with that of the others in the industry.The Management Accountants message for cost reduction would be more convincing if industry comparisons are also given to the

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