Question

The income statement for Lovely Locks is divided by its two product lines, Curling Irons and...

The income statement for Lovely Locks is divided by its two product lines, Curling Irons and Straighteners, as follows:

Curling Irons Straighteners Total
Sales revenue $650,000 $260,000 $910,000
Variable expenses $490,000 $210,000 $700,000
Contribution margin $160,000 $50,000 $210,000
Fixed expenses $90,000 $90,000 $180,000
Operating income (loss) $70,000 -$40,000 $30,000


If Lovely Locks can eliminate fixed costs of $33,000 and increase the sale of Curling Irons by 6500 units at a selling price of $33 per unit and a contribution margin of $11 per unit, then discontinuing the Straighteners should result in which of the following?

Decrease in total operating income of $54,500

Increase in total operating income of $84,500

Decrease in total operating income of $84,500

Increase in total operating income of $54,500

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Answer #1

If Straighteners is discontinued, fixed expenses will decrease by $33,000.

Fixed expenses after elimination of  Straighteners = 180,000 - 33,000

= $147,000

Sale of Curling Irons will increase by 6,500 units, generating a contribution margin of $11 per unit.

Increase in contribution margin of Curling Irons = 6,500 x 11

= $71,500

Income statement after elimination of  Straighteners

contribution margin (160,000 + 71,500) 231,500
Fixed expenses - 147,000
Operating income $84,500

Increase in operating income = 84,500 - 30,000

= $54,500

Fourth option is the correct option i.e. Increase in total operating income of $54,500

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