Homework Answers
The first step for marketers in implementing the marketing concept is obtaining information about its present and potential customers.
Mauro Products
1.Breakeven point in units = Fixed cost / (Selling price - Variable cost) = 10800 / ( 21 - 17) = 10800 / 4 = 2700 units
2.Breakeven point in dollars = Fixed cost / ((Selling price - Variable cost)/ Selling price )
= 10800 / (( 21 - 17) /21 ) = 10800 / 19.05% = $56692
3.Breakeven point in units = Fixed cost / (Selling price - Variable cost) = 11400 / ( 21 - 17) = 11400 / 4 = 2850 units
Breakeven point in dollars = Fixed cost / ((Selling price - Variable cost)/ Selling price )
= 11400 / (( 21 - 17) /21 ) = 11400 / 19.05% = $59843
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