Question

The Glam Gazelle is a fashion magazine that targets people who are fashion enthusiasts. The magazine primarly focuses on the latest trends, features interviews with designers, and keeps its readers up-to-date on the best deals in clothing and accessories. Identify the market segmentation strategy adopted by The Glam Gazelle ● Usage-rate segmentation Geographic segmentation Benefit segmentation Psychographic segmentation

Answer 1

The psychographic segmentation is adopted by Glam. Psychographic segmentation is also known as lifestyle segmentation. In this type of segmentation consumers are divided on the basis of psychology, attitude, characteristics, lifestyle, enthusiasts etc.

Glam Gazelle fashion magzine focuses on the people who are fashion enthusiasts.

So, the correct answer is an option (d).