Question

unoo0e TuB6lhts) and how the BCG matrix is Describe the three major types of corporate strategies used to manage those corporate strategies.

Answer 1

I would be answering the first 4 questions because we are only allowed to answer 4 questions at a time. You can post the other 4 questions in a different slot.

Ans. 1) The three types of corporate Strategies are as follows :

1. Growth - This strategy is used when an organization tends to expand the number of markets served or products offered, either through its current business or through new business.

2. Stability - It is a corporate strategy in which an organization continues to do what it is currently doing. For eg : a company tends to offer same product or service in order to maintain its share.

3. Renewal - This strategy is used to address the declining performance and it's types are : Retrenchment and Turnaround strategies.

The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning and to help a business consider growth opportunities by reviewing its portfolio of products and further taking decisions related to it. It's also known as theGrowth/Share Matrix. It includes four quadrants ie Dog , Question Mark , Stars and Cash Cows. This model can be used by the companies having various products in order to help them in classifying the products in the quadrants and then take corrective actions or measures of improvement.

- True or False

1) TRUE

2) TRUE

3) TRUE.

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