Question

Marketing problem.

the offering of your Web site? 2. If you have developed a service, to what other Web sites might you'"distribute" your Internet-based service? How will working with these other Web sites help you reach your target audience? Are there other Web sites from which you might accept distribution deals in order to make your product or service offering stronger? Explain how strategic distribution with other Web sites or services can give you a competitive advantage. CASE STUDY Nordstrom HOW TO SUCCEED BY SELLING JUST ONE SHOE Upscale retailer Nordstrom has been famous for superior customer service for over 100 years. Robert Spector, coauthor of The Nordstrom Way, says his favorite story is of a woman with one leg who jokingly bet a Nordstrom salesperson that he wouldn't sell her just one shoe. He was more than happy to split up the pair, though, to her surprise, and Nordstrom gained a life-long customer in the process."Who knows how many times she's told that story?"Spector asks."Do you think that that's worth the price of a shoe? I do."This kind of word-of-mouth publicity means that Nordstrom spends much less on traditional advertising than its competitors do. And the sto ries told by satisfied customers are much more persuasive than an ad in the Sunday paper Patrick McCarthy, who was the first salesperson to generate $1 million, cites an example of a customer who was traveling and accidentally left his plane tickets in the store. An em- ployee who found them paid for a cab to the airport with her own money so that the cus- tomer wouldn't miss his plane. This, McCarthy says, is an example of "heroic service,"and at Nordstrom they expect nothing less. Industry observer Lior Arussy calls Nordstrom's business strategy"'greed through love. They have perfected the art of focusing on the right customers and giving them undivided attention. A salesperson will often continue the relationship with a customer for years. They may exchange business cards, set future shopping dates, and call customers when new mer chandise comes in. "It's a heart experience,"says McCarthy, who kept handwritten notes on all 12,000 of his personal customers over the years. "Most companies are head experiences- bean counters are running them. When the heart is running them, it becomes exciting? Nordstrom is also known for its generous exchange policy. In a familiar story that has been forwarded around the Internet for years, a man claims he was allowed to return snow tires, even though the store never sold auto parts. It may be an urban myth, but it reinforces the company's reputation for putting customers first. Even though the company loses some money on returns, the staff believes it's worth it to keep customers coming back.

Answer 1

Answer:.

Nordstrom's is a department store. They have a direct relationship with the customer, each individual store is a buying centre that is separate from all the other stores which are all buying centres too. Each store has its own buyer that decides on what merchandise they will keep in stock as well as what specials and promotions the store will use to attract and retain customers. The store Central management team creates broad policies to keep a uniformity among the stores, while the general manager sets up specific store policies. The president, Erik Nordstrom personally goes out to each potential site to sign off on the building plans because he has to approve the final decision on where a new store is to be placed. This is a form of selective distribution and it allows Nordstrom's to focus on quality and customer service

2) Nordstrom's level of service is considered to be good customer service and he was used potential marketing strategy to gaining the customer Now a days Walmart store providing worst customer service that would be on the opposite end for Nordstrom's level of service Difference Nordstrom's level of service is gaining the customer, can be stand for more years in future in market Walmart store service is losing their customer, there is stand in market in future and they can face severe loss.

3) Nordstrom which is an upscale fashion retailer that excels through selling clothing, shoes, handbags, etc. Out of the several components of Nordstrom's retailing mix the most important have been mentioned below Product depth and width Personnel Place (distribution Customer service and Locations and personal selling hours Target Market Presentation Promotion Layout and Advertising, publicity atmosphere of public relations . . . .

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