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Foduct pricing using the cost-plus approach concepts difta PR 24-SA Product pricing using accepting additional business Displ

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Answer #1

Additional considerations that can be considered while establishing the selling price are :

1.Market demand of the product - The organization has to estimate the market availability of the product and accordingly set the selling price.

2.Delivery cost - Delivery cost of the product shall be taken into account while fixing the selling price

3.Shelf life - Shelf life of the product to be considered. If the shelf life is less and cannot be retained for very long, the entity must look forward to dispose it off soon by setting a relatively lesser selling price as compared to the market price

Answer to 6 :

Particulars Amount ($)
Investment 1800000
9000 units
Total variable cost 1665000
Factory OH 360000
Selling and Admin 180000
Total cost 2205000
Target profit (20% on 1800000) 360000
Target sales 2565000
Selling price/unit 285
As on 01-Aug-2012,
Units sold 5000
Contribution received 1425000
Differential analysis
Offer from Canada : Local sales :
Selling price/unit 225 Selling price/unit 285
Cost of production (90+20+40) 150 Cost of production (90+20+40+35) 185
Contribution/unit 75 Contribution/unit 100
Fixed cost/unit (540000/9000) 60 Fixed cost/unit (540000/9000) 60
Net profit/unit 15 Net profit/unit 40
Total profit (15 * 1500) 22500 Total profit (40 * 1500) 60000
Basis the above comparison, the offer from Canada should not be accepted.
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