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PR 24-5A Product pricing using the cost-plus approach concepts; differential analysis for accepting additional business Displ

5. - - Comment on any additional considerations that could influence establishing the selling price for flat panel displays.

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Answer #1

5 Ans). Required Rate of return = 20% on invested assets

i.e, 20% of $1800000 = $ 360,000

Hence , Profit or return per each product = $360000/9000= $ 40 per product.

Hence ,The selling price of the product should be $40 more than the total cost of each product .

Variable cost per product = $ 185 per product

Total variable cost for 9000 units = $ 185 × 9000 units= $ 1665000

Total cost = Total variable cost + fixed overheads + Fixed selling and adminstrative expenses

= 1665000+ 360000+180000

= $2205000.

Hence ,Total cost per product = $2205000/9000= $ 245 per product.

Hence, Selling price of the product should be $245 + $40 = $285.

Few additional considerations which can influence the selling price are;

i) Factory overheads and selling & distribution expenses are both in variable and fixed expenses. Hence, The method of differentiation of the type of expenditure of factory overheads and selling and adminstrative expenses should be analysed .

ii) The selling Price and variable expenses per product has a difference of $ 100 per product .

6 Ans)

a) Till Aug,1,2012 ;5000 units have been sold and 4000 additional units are expected to be sold during the year.

Additionally ,An order for 1500 units have been recieved from Video system Inc. at a price $225 each.

Marginal cost that has to be incurred to produce the extra units of 1500 is $185 per unit - $35 of selling and distribution expenses

= $ 150 per product.

which is less then the order price received and also no additional fixed expenses are required to spend.

b) Though the qoutation received has a price lesser then $285 per product. Display labs should accept the order as the marginal cost for producing the extra units is less then the selling price of the flat tv and also the production of extra units will not impact the present sales of the lab.

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