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crane decor

Exercise 10-15 Crane Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows Retail Stores Internet Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return $12,031,000 $2,710,000 4,815,000 1,382,000 6,735,000 1,200,000 5,868,000 2,740,000 11% Catalog Sales $3,648,000 2,183,000 1,020,000 2,990,000 11% 11% Your answer is incorrect. Try again. Calculate the current residual income for each distribution channel. (If the residual income is a loss then enter with a negative sign preceding the number, e.g.-5,125 or parenthesis, e.g. (5,125)) Residual Income Retail Online Catalog
Your answer is incorrect. Try again. The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $520,000 and is expected to generate $62,800 in additional annual segment margin. Calculate the residual income of each distribution channel assuming it purchases the new customer relationship management system. (If the residual income is a loss then enter with a negative sign preceding the number, e.g.-5,125 or parenthesis, e.g. (5,125).) Residual Income Retail Online $ Catalog $ Click if you would like to Show Work for this question: Open Show Work
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Answers are highlighted in yellow: Solution: Step.01 (Actual net income) 1) Sales Less: Variable cost Less: Direct Fixed Expense Actual Net Operating Income Retai Internet Catalo 12031000 2710000 3648000 -4815000-1382000 -2183000 6735000-1200000 -1020000 481000 128000 445000 1) Average Operating Assets Required rate of return Required Net Operating income Actual Net Operating Income Residual Income Retai Internet Catalog 5868000 2740000 2990000 11% 645480 301400 328900 481000 128000 445000 164480 173400 116100 11% 11% 1) Retail 164480 173400 116100 Internet Catalog

2) Average Operating Assets Required rate of return Required Net Operating income Actual Net Operating Income Residual Income Reta Internet Catalog 6388000 3260000 3510000 11% 702680 358600 386100 543800 190800 507800 -158880 -167800 121700 11% 11% 2) Retail 158880 167800 121700 Internet Catalog

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